diff --git a/bundle/run/pipeline.go b/bundle/run/pipeline.go
index d222d292..939c13ca 100644
--- a/bundle/run/pipeline.go
+++ b/bundle/run/pipeline.go
@@ -10,9 +10,70 @@ import (
 	"github.com/databricks/bricks/bundle"
 	"github.com/databricks/bricks/bundle/config/resources"
 	"github.com/databricks/databricks-sdk-go/service/pipelines"
+	"github.com/fatih/color"
 	flag "github.com/spf13/pflag"
 )
 
+func filterEventsByUpdateId(events []pipelines.PipelineEvent, updateId string) []pipelines.PipelineEvent {
+	result := []pipelines.PipelineEvent{}
+	for i := 0; i < len(events); i++ {
+		if events[i].Origin.UpdateId == updateId {
+			result = append(result, events[i])
+		}
+	}
+	return result
+}
+
+func (r *pipelineRunner) logEvent(event pipelines.PipelineEvent) {
+	red := color.New(color.FgRed).SprintFunc()
+	errorPrefix := red("[ERROR]")
+	pipelineKeyPrefix := red(fmt.Sprintf("[%s]", r.Key()))
+	eventTypePrefix := red(fmt.Sprintf("[%s]", event.EventType))
+	logString := errorPrefix + pipelineKeyPrefix + eventTypePrefix
+	if event.Message != "" {
+		logString += fmt.Sprintf(" %s\n", event.Message)
+	}
+	if event.Error != nil && len(event.Error.Exceptions) > 0 {
+		logString += "trace for most recent exception: \n"
+		for i := 0; i < len(event.Error.Exceptions); i++ {
+			logString += fmt.Sprintf("%s\n", event.Error.Exceptions[i].Message)
+		}
+	}
+	if logString != errorPrefix {
+		log.Print(logString)
+	}
+}
+
+func (r *pipelineRunner) logErrorEvent(ctx context.Context, pipelineId string, updateId string) error {
+
+	w := r.bundle.WorkspaceClient()
+
+	// Note: For a 100 percent correct and complete solution we should use the
+	// w.Pipelines.ListPipelineEventsAll method to find all relevant events. However the
+	// probablity of the relevant last error event not being present in the most
+	// recent 100 error events is very close to 0 and the first 100 error events
+	// should give us a good picture of the error.
+	//
+	// Otherwise for long lived pipelines, there can be a lot of unnecessary
+	// latency due to multiple pagination API calls needed underneath the hood for
+	// ListPipelineEventsAll
+	res, err := w.Pipelines.Impl().ListPipelineEvents(ctx, pipelines.ListPipelineEvents{
+		Filter:     `level='ERROR'`,
+		MaxResults: 100,
+		PipelineId: pipelineId,
+	})
+	if err != nil {
+		return err
+	}
+	updateEvents := filterEventsByUpdateId(res.Events, updateId)
+	// The events API returns most recent events first. We iterate in a reverse order
+	// to print the events chronologically
+	for i := len(updateEvents) - 1; i >= 0; i-- {
+		r.logEvent(updateEvents[i])
+	}
+	return nil
+}
+
 // PipelineOptions defines options for running a pipeline update.
 type PipelineOptions struct {
 	// Perform a full graph update.
@@ -102,8 +163,8 @@ func (r *pipelineRunner) Run(ctx context.Context, opts *Options) error {
 	updateID := res.UpdateId
 
 	// Log the pipeline update URL as soon as it is available.
-	url := fmt.Sprintf("%s/#joblist/pipelines/%s/updates/%s", w.Config.Host, pipelineID, updateID)
-	log.Printf("%s Update available at %s", prefix, url)
+	updateUrl := fmt.Sprintf("%s/#joblist/pipelines/%s/updates/%s", w.Config.Host, pipelineID, updateID)
+	log.Printf("%s Update available at %s", prefix, updateUrl)
 
 	// Poll update for completion and post status.
 	// Note: there is no "StartUpdateAndWait" wrapper for this API.
@@ -127,6 +188,10 @@ func (r *pipelineRunner) Run(ctx context.Context, opts *Options) error {
 		}
 		if state == pipelines.UpdateInfoStateFailed {
 			log.Printf("%s Update has failed!", prefix)
+			err := r.logErrorEvent(ctx, pipelineID, updateID)
+			if err != nil {
+				return err
+			}
 			return fmt.Errorf("update failed")
 		}
 		if state == pipelines.UpdateInfoStateCompleted {