diff --git a/bundle/run/pipeline.go b/bundle/run/pipeline.go
index 070666a1f..f276737a1 100644
--- a/bundle/run/pipeline.go
+++ b/bundle/run/pipeline.go
@@ -172,8 +172,7 @@ func (r *pipelineRunner) Run(ctx context.Context, opts *Options) (RunOutput, err
 	}
 
 	// Log the pipeline update URL as soon as it is available.
-	updateUrl := fmt.Sprintf("%s/#joblist/pipelines/%s/updates/%s", w.Config.Host, pipelineID, updateID)
-	log.Infof(ctx, "Update available at %s", updateUrl)
+	progressLogger.Log(pipeline.NewUpdateUrlEvent(w.Config.Host, updateID, pipelineID))
 
 	// Poll update for completion and post status.
 	// Note: there is no "StartUpdateAndWait" wrapper for this API.
diff --git a/bundle/run/pipeline/events.go b/bundle/run/pipeline/events.go
new file mode 100644
index 000000000..1ee234c4a
--- /dev/null
+++ b/bundle/run/pipeline/events.go
@@ -0,0 +1,23 @@
+package pipeline
+
+import "fmt"
+
+type UpdateUrlEvent struct {
+	Type       string `json:"type"`
+	UpdateId   string `json:"update_id"`
+	PipelineId string `json:"pipeline_id"`
+	Url        string `json:"url"`
+}
+
+func NewUpdateUrlEvent(host, updateId, pipelineId string) *UpdateUrlEvent {
+	return &UpdateUrlEvent{
+		Type:       "update_url",
+		UpdateId:   updateId,
+		PipelineId: pipelineId,
+		Url:        fmt.Sprintf("%s/#joblist/pipelines/%s/updates/%s", host, pipelineId, updateId),
+	}
+}
+
+func (event *UpdateUrlEvent) String() string {
+	return fmt.Sprintf("The update can be found at %s\n", event.Url)
+}