diff --git a/bundle/bundle.go b/bundle/bundle.go
index 71ebe268..7539694f 100644
--- a/bundle/bundle.go
+++ b/bundle/bundle.go
@@ -13,6 +13,7 @@ import (
 
 	"github.com/databricks/bricks/bundle/config"
 	"github.com/databricks/databricks-sdk-go"
+	"github.com/hashicorp/terraform-exec/tfexec"
 )
 
 type Bundle struct {
@@ -22,6 +23,9 @@ type Bundle struct {
 	// It can be initialized on demand after loading the configuration.
 	clientOnce sync.Once
 	client     *databricks.WorkspaceClient
+
+	// Stores an initialized copy of this bundle's Terraform wrapper.
+	Terraform *tfexec.Terraform
 }
 
 func Load(path string) (*Bundle, error) {
diff --git a/bundle/deploy/terraform/convert.go b/bundle/deploy/terraform/convert.go
index 571a7da4..6eb4178a 100644
--- a/bundle/deploy/terraform/convert.go
+++ b/bundle/deploy/terraform/convert.go
@@ -2,9 +2,11 @@ package terraform
 
 import (
 	"encoding/json"
+	"fmt"
 
 	"github.com/databricks/bricks/bundle/config"
 	"github.com/databricks/bricks/bundle/internal/tf/schema"
+	tfjson "github.com/hashicorp/terraform-json"
 )
 
 func conv(from any, to any) {
@@ -81,3 +83,39 @@ func BundleToTerraform(config *config.Root) *schema.Root {
 
 	return tfroot
 }
+
+func TerraformToBundle(state *tfjson.State, config *config.Root) error {
+	if state.Values == nil {
+		return fmt.Errorf("state.Values not set")
+	}
+
+	if state.Values.RootModule == nil {
+		return fmt.Errorf("state.Values.RootModule not set")
+	}
+
+	for _, resource := range state.Values.RootModule.Resources {
+		// Limit to resources.
+		if resource.Mode != tfjson.ManagedResourceMode {
+			continue
+		}
+
+		switch resource.Type {
+		case "databricks_job":
+			var tmp schema.ResourceJob
+			conv(resource.AttributeValues, &tmp)
+			cur := config.Resources.Jobs[resource.Name]
+			conv(tmp, &cur)
+			config.Resources.Jobs[resource.Name] = cur
+		case "databricks_pipeline":
+			var tmp schema.ResourcePipeline
+			conv(resource.AttributeValues, &tmp)
+			cur := config.Resources.Pipelines[resource.Name]
+			conv(tmp, &cur)
+			config.Resources.Pipelines[resource.Name] = cur
+		default:
+			return fmt.Errorf("missing mapping for %s", resource.Type)
+		}
+	}
+
+	return nil
+}
diff --git a/bundle/deploy/terraform/init.go b/bundle/deploy/terraform/init.go
new file mode 100644
index 00000000..b3badbea
--- /dev/null
+++ b/bundle/deploy/terraform/init.go
@@ -0,0 +1,39 @@
+package terraform
+
+import (
+	"context"
+	"os/exec"
+
+	"github.com/databricks/bricks/bundle"
+	"github.com/hashicorp/terraform-exec/tfexec"
+)
+
+type initialize struct{}
+
+func (m *initialize) Name() string {
+	return "terraform.Initialize"
+}
+
+func (m *initialize) Apply(ctx context.Context, b *bundle.Bundle) ([]bundle.Mutator, error) {
+	workingDir, err := Dir(b)
+	if err != nil {
+		return nil, err
+	}
+
+	execPath, err := exec.LookPath("terraform")
+	if err != nil {
+		return nil, err
+	}
+
+	tf, err := tfexec.NewTerraform(workingDir, execPath)
+	if err != nil {
+		return nil, err
+	}
+
+	b.Terraform = tf
+	return nil, nil
+}
+
+func Initialize() bundle.Mutator {
+	return &initialize{}
+}
diff --git a/bundle/deploy/terraform/load.go b/bundle/deploy/terraform/load.go
new file mode 100644
index 00000000..efd329f4
--- /dev/null
+++ b/bundle/deploy/terraform/load.go
@@ -0,0 +1,32 @@
+package terraform
+
+import (
+	"context"
+
+	"github.com/databricks/bricks/bundle"
+)
+
+type load struct{}
+
+func (l *load) Name() string {
+	return "terraform.Load"
+}
+
+func (l *load) Apply(ctx context.Context, b *bundle.Bundle) ([]bundle.Mutator, error) {
+	state, err := b.Terraform.Show(ctx)
+	if err != nil {
+		return nil, err
+	}
+
+	// Merge state into configuration.
+	err = TerraformToBundle(state, &b.Config)
+	if err != nil {
+		return nil, err
+	}
+
+	return nil, nil
+}
+
+func Load() bundle.Mutator {
+	return &load{}
+}
diff --git a/bundle/run/job.go b/bundle/run/job.go
new file mode 100644
index 00000000..45925a75
--- /dev/null
+++ b/bundle/run/job.go
@@ -0,0 +1,82 @@
+package run
+
+import (
+	"context"
+	"fmt"
+	"log"
+	"strconv"
+	"time"
+
+	"github.com/databricks/bricks/bundle"
+	"github.com/databricks/bricks/bundle/config/resources"
+	"github.com/databricks/databricks-sdk-go/retries"
+	"github.com/databricks/databricks-sdk-go/service/jobs"
+)
+
+// Default timeout for waiting for a job run to complete.
+var jobRunTimeout time.Duration = 2 * time.Hour
+
+type jobRunner struct {
+	key
+
+	bundle *bundle.Bundle
+	job    *resources.Job
+}
+
+func (r *jobRunner) Run(ctx context.Context) error {
+	jobID, err := strconv.ParseInt(r.job.ID, 10, 64)
+	if err != nil {
+		return fmt.Errorf("job ID is not an integer: %s", r.job.ID)
+	}
+
+	var prefix = fmt.Sprintf("[INFO] [%s]", r.Key())
+	var prevState *jobs.RunState
+
+	// This function is called each time the function below polls the run status.
+	update := func(info *retries.Info[jobs.Run]) {
+		state := info.Info.State
+		if state == nil {
+			return
+		}
+		// Log the job run URL as soon as it is available.
+		if prevState == nil {
+			log.Printf("%s Run available at %s", prefix, info.Info.RunPageUrl)
+		}
+		if prevState == nil || prevState.LifeCycleState != state.LifeCycleState {
+			log.Printf("%s Run status: %s", prefix, info.Info.State.LifeCycleState)
+			prevState = state
+		}
+	}
+
+	w := r.bundle.WorkspaceClient()
+	run, err := w.Jobs.RunNowAndWait(ctx, jobs.RunNow{
+		JobId: jobID,
+	}, retries.Timeout[jobs.Run](jobRunTimeout), update)
+	if err != nil {
+		return err
+	}
+
+	switch run.State.ResultState {
+	// The run was canceled at user request.
+	case jobs.RunResultStateCanceled:
+		log.Printf("%s Run was cancelled!", prefix)
+		return fmt.Errorf("run canceled: %s", run.State.StateMessage)
+
+	// The task completed with an error.
+	case jobs.RunResultStateFailed:
+		log.Printf("%s Run has failed!", prefix)
+		return fmt.Errorf("run failed: %s", run.State.StateMessage)
+
+	// The task completed successfully.
+	case jobs.RunResultStateSuccess:
+		log.Printf("%s Run has completed successfully!", prefix)
+		return nil
+
+	// The run was stopped after reaching the timeout.
+	case jobs.RunResultStateTimedout:
+		log.Printf("%s Run has timed out!", prefix)
+		return fmt.Errorf("run timed out: %s", run.State.StateMessage)
+	}
+
+	return err
+}
diff --git a/bundle/run/keys.go b/bundle/run/keys.go
new file mode 100644
index 00000000..581b6587
--- /dev/null
+++ b/bundle/run/keys.go
@@ -0,0 +1,33 @@
+package run
+
+import (
+	"fmt"
+
+	"github.com/databricks/bricks/bundle"
+)
+
+// RunnerLookup maps identifiers to a list of workloads that match that identifier.
+// The list can have more than 1 entry if resources of different types use the
+// same key. When this happens, the user should disambiguate between them.
+type RunnerLookup map[string][]Runner
+
+// ResourceKeys computes a map with
+func ResourceKeys(b *bundle.Bundle) (keyOnly RunnerLookup, keyWithType RunnerLookup) {
+	keyOnly = make(RunnerLookup)
+	keyWithType = make(RunnerLookup)
+
+	r := b.Config.Resources
+	for k, v := range r.Jobs {
+		kt := fmt.Sprintf("jobs.%s", k)
+		w := jobRunner{key: key(kt), bundle: b, job: v}
+		keyOnly[k] = append(keyOnly[k], &w)
+		keyWithType[kt] = append(keyWithType[kt], &w)
+	}
+	for k, v := range r.Pipelines {
+		kt := fmt.Sprintf("pipelines.%s", k)
+		w := pipelineRunner{key: key(kt), bundle: b, pipeline: v}
+		keyOnly[k] = append(keyOnly[k], &w)
+		keyWithType[kt] = append(keyWithType[kt], &w)
+	}
+	return
+}
diff --git a/bundle/run/pipeline.go b/bundle/run/pipeline.go
new file mode 100644
index 00000000..5ea02659
--- /dev/null
+++ b/bundle/run/pipeline.go
@@ -0,0 +1,76 @@
+package run
+
+import (
+	"context"
+	"fmt"
+	"log"
+	"time"
+
+	"github.com/databricks/bricks/bundle"
+	"github.com/databricks/bricks/bundle/config/resources"
+	"github.com/databricks/databricks-sdk-go/service/pipelines"
+)
+
+type pipelineRunner struct {
+	key
+
+	bundle   *bundle.Bundle
+	pipeline *resources.Pipeline
+}
+
+func (r *pipelineRunner) Run(ctx context.Context) error {
+	var prefix = fmt.Sprintf("[INFO] [%s]", r.Key())
+	var pipelineID = r.pipeline.ID
+
+	w := r.bundle.WorkspaceClient()
+	_, err := w.Pipelines.GetPipelineByPipelineId(ctx, pipelineID)
+	if err != nil {
+		log.Printf("[WARN] Cannot get pipeline: %s", err)
+		return err
+	}
+
+	res, err := w.Pipelines.StartUpdate(ctx, pipelines.StartUpdate{
+		PipelineId: pipelineID,
+	})
+	if err != nil {
+		return err
+	}
+
+	updateID := res.UpdateId
+
+	// Log the pipeline update URL as soon as it is available.
+	url := fmt.Sprintf("%s/#joblist/pipelines/%s/updates/%s", w.Config.Host, pipelineID, updateID)
+	log.Printf("%s Update available at %s", prefix, url)
+
+	// Poll update for completion and post status.
+	// Note: there is no "StartUpdateAndWait" wrapper for this API.
+	var prevState *pipelines.UpdateInfoState
+	for {
+		update, err := w.Pipelines.GetUpdateByPipelineIdAndUpdateId(ctx, pipelineID, updateID)
+		if err != nil {
+			return err
+		}
+
+		// Log only if the current state is different from the previous state.
+		state := update.Update.State
+		if prevState == nil || *prevState != state {
+			log.Printf("%s Update status: %s", prefix, state)
+			prevState = &state
+		}
+
+		if state == pipelines.UpdateInfoStateCanceled {
+			log.Printf("%s Update was cancelled!", prefix)
+			return fmt.Errorf("update cancelled")
+		}
+		if state == pipelines.UpdateInfoStateFailed {
+			log.Printf("%s Update has failed!", prefix)
+			return fmt.Errorf("update failed")
+		}
+		if state == pipelines.UpdateInfoStateCompleted {
+			log.Printf("%s Update has completed successfully!", prefix)
+			return nil
+		}
+
+		time.Sleep(time.Second)
+	}
+}
diff --git a/bundle/run/runner.go b/bundle/run/runner.go
new file mode 100644
index 00000000..f97f19e0
--- /dev/null
+++ b/bundle/run/runner.go
@@ -0,0 +1,78 @@
+package run
+
+import (
+	"context"
+	"fmt"
+	"strings"
+
+	"github.com/databricks/bricks/bundle"
+)
+
+type key string
+
+func (k key) Key() string {
+	return string(k)
+}
+
+// Runner defines the interface for a runnable resource (or workload).
+type Runner interface {
+	// Key returns the fully qualified (unique) identifier for this runnable resource.
+	// This is used for showing the user hints w.r.t. disambiguation.
+	Key() string
+
+	// Run the underlying worklow.
+	Run(ctx context.Context) error
+}
+
+// Collect collects a list of runners given a list of arguments.
+//
+// Its behavior is as follows:
+//  1. If no arguments are specified, it returns a runner for the only resource in the bundle.
+//  2. If multiple arguments are specified, for each argument:
+//     2.1. Try to find a resource with <key> identical to the argument.
+//     2.2. Try to find a resource with <type>.<key> identical to the argument.
+//
+// If an argument resolves to multiple resources, it returns an error.
+func Collect(b *bundle.Bundle, args []string) ([]Runner, error) {
+	keyOnly, keyWithType := ResourceKeys(b)
+	if len(keyWithType) == 0 {
+		return nil, fmt.Errorf("bundle defines no resources")
+	}
+
+	var out []Runner
+
+	// If the bundle contains only a single resource, we know what to run.
+	if len(args) == 0 {
+		if len(keyWithType) != 1 {
+			return nil, fmt.Errorf("bundle defines multiple resources; please specify resource to run")
+		}
+		for _, runners := range keyWithType {
+			if len(runners) != 1 {
+				// This invariant is covered by [ResourceKeys].
+				panic("length of []run.Runner must be 1")
+			}
+			out = append(out, runners[0])
+		}
+		return out, nil
+	}
+
+	for _, arg := range args {
+		runners, ok := keyOnly[arg]
+		if !ok {
+			runners, ok = keyWithType[arg]
+			if !ok {
+				return nil, fmt.Errorf("no such resource: %s", arg)
+			}
+		}
+		if len(runners) != 1 {
+			var keys []string
+			for _, runner := range runners {
+				keys = append(keys, runner.Key())
+			}
+			return nil, fmt.Errorf("ambiguous: %s (can resolve to all of %s)", arg, strings.Join(keys, ", "))
+		}
+		out = append(out, runners[0])
+	}
+
+	return out, nil
+}
diff --git a/bundle/run/runner_test.go b/bundle/run/runner_test.go
new file mode 100644
index 00000000..e284d979
--- /dev/null
+++ b/bundle/run/runner_test.go
@@ -0,0 +1,138 @@
+package run
+
+import (
+	"testing"
+
+	"github.com/databricks/bricks/bundle"
+	"github.com/databricks/bricks/bundle/config"
+	"github.com/databricks/bricks/bundle/config/resources"
+	"github.com/stretchr/testify/assert"
+)
+
+func TestCollectNoResources(t *testing.T) {
+	b := &bundle.Bundle{
+		Config: config.Root{
+			Resources: config.Resources{},
+		},
+	}
+
+	_, err := Collect(b, []string{"foo"})
+	assert.ErrorContains(t, err, "bundle defines no resources")
+}
+
+func TestCollectNoArg(t *testing.T) {
+	b := &bundle.Bundle{
+		Config: config.Root{
+			Resources: config.Resources{
+				Jobs: map[string]*resources.Job{
+					"foo": {},
+				},
+			},
+		},
+	}
+
+	out, err := Collect(b, []string{})
+	assert.NoError(t, err)
+	assert.Len(t, out, 1)
+}
+
+func TestCollectNoArgMultipleResources(t *testing.T) {
+	b := &bundle.Bundle{
+		Config: config.Root{
+			Resources: config.Resources{
+				Jobs: map[string]*resources.Job{
+					"foo": {},
+					"bar": {},
+				},
+			},
+		},
+	}
+
+	_, err := Collect(b, []string{})
+	assert.ErrorContains(t, err, "bundle defines multiple resources")
+}
+
+func TestCollectSingleArg(t *testing.T) {
+	b := &bundle.Bundle{
+		Config: config.Root{
+			Resources: config.Resources{
+				Jobs: map[string]*resources.Job{
+					"foo": {},
+				},
+			},
+		},
+	}
+
+	out, err := Collect(b, []string{"foo"})
+	assert.NoError(t, err)
+	assert.Len(t, out, 1)
+}
+
+func TestCollectSingleArgNotFound(t *testing.T) {
+	b := &bundle.Bundle{
+		Config: config.Root{
+			Resources: config.Resources{
+				Jobs: map[string]*resources.Job{
+					"foo": {},
+				},
+			},
+		},
+	}
+
+	_, err := Collect(b, []string{"bar"})
+	assert.ErrorContains(t, err, "no such resource: bar")
+}
+
+func TestCollectSingleArgAmbiguous(t *testing.T) {
+	b := &bundle.Bundle{
+		Config: config.Root{
+			Resources: config.Resources{
+				Jobs: map[string]*resources.Job{
+					"key": {},
+				},
+				Pipelines: map[string]*resources.Pipeline{
+					"key": {},
+				},
+			},
+		},
+	}
+
+	_, err := Collect(b, []string{"key"})
+	assert.ErrorContains(t, err, "ambiguous: ")
+}
+
+func TestCollectSingleArgWithType(t *testing.T) {
+	b := &bundle.Bundle{
+		Config: config.Root{
+			Resources: config.Resources{
+				Jobs: map[string]*resources.Job{
+					"key": {},
+				},
+			},
+		},
+	}
+
+	out, err := Collect(b, []string{"jobs.key"})
+	assert.NoError(t, err)
+	assert.Len(t, out, 1)
+}
+
+func TestCollectMultipleArg(t *testing.T) {
+	b := &bundle.Bundle{
+		Config: config.Root{
+			Resources: config.Resources{
+				Jobs: map[string]*resources.Job{
+					"foo": {},
+					"bar": {},
+				},
+				Pipelines: map[string]*resources.Pipeline{
+					"qux": {},
+				},
+			},
+		},
+	}
+
+	out, err := Collect(b, []string{"foo", "bar", "qux"})
+	assert.NoError(t, err)
+	assert.Len(t, out, 3)
+}
diff --git a/cmd/bundle/run.go b/cmd/bundle/run.go
new file mode 100644
index 00000000..0185e904
--- /dev/null
+++ b/cmd/bundle/run.go
@@ -0,0 +1,45 @@
+package bundle
+
+import (
+	"github.com/databricks/bricks/bundle"
+	"github.com/databricks/bricks/bundle/deploy/terraform"
+	"github.com/databricks/bricks/bundle/phases"
+	"github.com/databricks/bricks/bundle/run"
+	"github.com/spf13/cobra"
+)
+
+var runCmd = &cobra.Command{
+	Use:   "run [flags] KEY...",
+	Short: "Run a workload (e.g. a job or a pipeline)",
+
+	PreRunE: ConfigureBundle,
+	RunE: func(cmd *cobra.Command, args []string) error {
+		b := bundle.Get(cmd.Context())
+		err := bundle.Apply(cmd.Context(), b, []bundle.Mutator{
+			phases.Initialize(),
+			terraform.Initialize(),
+			terraform.Load(),
+		})
+		if err != nil {
+			return err
+		}
+
+		runners, err := run.Collect(b, args)
+		if err != nil {
+			return err
+		}
+
+		for _, runner := range runners {
+			err = runner.Run(cmd.Context())
+			if err != nil {
+				return err
+			}
+		}
+
+		return nil
+	},
+}
+
+func init() {
+	rootCmd.AddCommand(runCmd)
+}